The company cites a presentation in Shanghai when it attempted to explain how the use of Titan the Robot could increase audience footfall to venues such as shopping malls.
Unfortunately, the term "footfall" was translated in Chinese as "tiny feet", causing disbelief and laughter from the audience. A more serious development occurred when a Chinese company defaulted on the final stage payment of a lease and exclusivity contract for Titan the Robot during the first year the UK business operated in China.
A second year lease was signed to a company formed out of the ruins of the collapsed Chinese group. Although Cyberstein had done extensive due diligence of its Chinese prospects, with the help of the China British Business Council, before investing in the market it says that it knew that if China's economy slowed down, the entertainment sector could be one of the first hit. The company believes that in general there is great demand for the work of UK creative companies in China, but also that Chinese businesses learn quickly from competitors, so Titan the Robot may well have to compete in future against local rivals in China.
However, the suit includes sophisticated engineering that may be too expensive for others to imitate. It advises other UK creative organisations looking to succeed in China to work with local Chinese partners and to adopt a 'give first' approach.
Mr Fielding addes that there should be more support to help UK businesses continue growing in China beyond the 'honeymoon' period which can follow first entering the market. More trade missions that promote joint ventures or focus specifically on the Experience sector would also be welcome.
However, the company has used the lessons learned in the Chinese market to enable it to secure a big export win in South Korea, and it is diversifying its business and product offering to grow its business in other international markets. Titan measures 2. It was created in by Cyberstein Robots, a British company. They have already created five different Titan versions, and for the sixth and seventh versions MK6 and MK7 , they plan to make the robot completely autonomous no person driving it.
More info at: Robotx. K-na is the most advanced robot of her kind with unique technology developed in-house by Cyberstein Robots. K-na can make effortless conversation with delegates and deliver vibrant speeches to awestruck audiences. Join the Cyberstein Robots mailing list to hear first about our latest updates. Number of Days. Other Information Completing this form does not constitute a reservation.
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